“It is the clash of two different worlds that makes British-ness unique – we have an aristocratic, noble history, but it is always contrasted with something rebellious.”
Burberry is a British luxury fashion house founded in 1856 by 21-year-old Thomas Burberry. In 1901, Burberry was commissioned by the War Office to design a new service uniform to suit the condition of contemporary warfare, resulting in the iconic “trench coat”. The Burberry check was then registered as a trademark and used as a lining in its classic trench coats in 1924. The iconic red, camel, black and white check was widely applied to umbrellas, luggage and scarves. In 1987, the label invented gabardine, a breathable, hardwearing and water-resistant fabric.
In 1999, Burberry staged it’s first catwalk show, and was honored as British Classic Design Collection of the year. In 1997, Rose Marie Bravo joined Burberry as the Chief Executive and has since led Burberry to mass market success. In 2001, Christopher Bailey replaced Roberto Menichetti as creative director.
Christopher Bailey worked as the womenswear designer at Donna and was the senior designer at Gucci before joining Burberry. He successfully changed the way people viewed the brand by mixing the classic Burberry style with contemporary design and street fashion to attract younger customers. He also launched “Burberry Prorsum”, a fashion-forward line featuring elements of the label’s heritage updated for today. He is responsible for so much that is hot about the brand, from the design of all Burberry collections and products to advertising and architectural design. He essentially saved what could be considered a previously dying brand and created a new life for Burberry.